ABOUT US
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What we do
What we do changes lives—workers’ lives and the lives of those in our communities. Apellix systems reduce occupational hazards and make working at heights safer. We save tax dollars to maintain public assets, such as highway bridges and battleships, and private dollars to protect buildings, ships, storage tanks, oil rigs, and more.
Apellix has developed the technology to maintain the built environment at a level never seen before.
Apellix's mission is:
Develop elegant transformative solutions that keep workers safe.
Work at the edge of innovation making the impossible possible.
Be a good company and have fun.
© 2025 West Michigan Softwash
Sustainability
Apellix is dedicated to minimizing our carbon footprint on the environment. As part of our corporate sustainability, we are the first company in Jacksonville, Florida to take advantage of the Jacksonville Electrical Authority’s (JEA) SolarSmart Program.
At Apellix we value people, the planet, and our product’s ability to protect and enhance our lives and the world. We understand we must operate ethically and be profitable to serve those values and enable the continued expansion of our products and services to improve and save lives. We continuously strive to improve sustainability in all that we do. Our products are made from recycled materials and eco-friendly energy resources, when possible, with a production process that prevents waste and reduces the manufacturing requirements for materials, energy, and personnel with a value chain firmly anchored in sustainable economics.
We deliver our services in such a way that we minimize the environmental impact while promoting business integrity. We are committed to a sustainable future and to improving the social, economic, and environmental well-being of people and the planet and are dedicated to environmental improvements that foster a sustainable future and lead to social and economic improvements in the way we do business.
How we do it
The patented Apellix aerial platforms remove humans from harm’s way, what OSHA describes as “engineering the risk out and away.” We remove the risk of people falling by keeping them safe on the ground and the aerial platform in the air. And in the process the Apellix platforms gather a breadth and depth of data that has never before been available. It is the collection of data that really distinguishes what we do, and where our company and the industry are headed.
At Apellix, we don't just build products—we revolutionize entire industries through relentless innovation and unwavering commitment. For over a decade, our team has pushed the boundaries of what's possible, engineering cutting-edge drone solutions that set the global standard for safety, reliability, and performance. We refuse to accept "good enough" because our customers deserve nothing less than technological excellence.
Our mission is deeply personal: protecting the people who trust us with their most challenging work. Every line of code, every hardware component, and every safety protocol is designed with one goal—delivering results that exceed expectations. We pour our passion into creating solutions that don't just meet industry standards—they redefine them.
When others say it can't be done, we say, "Watch us." Our foundation of creative innovation and relentless persistence means we never stop improving, never stop caring, and never stop pushing forward. Because in our world, failure isn't an option when lives and livelihoods depend on our technology.
Our talent
We are a team of fearless, driven problem solvers; wickedly smart, motivated people revolutionizing an industry and saving lives by removing workers from harm’s way. We tirelessly embrace the challenge to design, build, and deliver ever-more incredible and visionary innovations.
Apellix origin
In 2013, Robert Dahlstrom was painting his house when inspiration struck. Standing on a ladder atop scaffolding, the startup founder and software architect thought, "There's got to be a better way." Having worked his way through college painting houses, Dahlstrom knew the job's dangers. He thought "Drones," but then realized paint is heavy, battery life is limited, and the drone would have to land, refill the paint, and swap batteries constantly. Then he spotted the compressor below and realized the solution: keep the paint and power on the ground, and send both up through a tethered cord. He built prototypes, founded Apellix from his garage, and revolutionized industrial maintenance forever.
